Well received brands have specific elements that engage customers and are palatable for a wider demographic of people.
When a brand gains market appreciation it is often franchised to tap into a larger share of local and possibly international markets. At MBI, we pride ourselves on starting up our own brands, creating a more personal touch and responding directly to the local choice.
We have created strong brands with clearly defined niches, and a process for measuring and increasing value, that can be grown across many geographic boundaries, customer segments and industries. Some of our brands are; Deerfields Mall, Saraydan, Retailistic, and the Deerfields Nursery.